Livestream & Happy Hour

Join the SoDA community for our annual gathering at SxSW in Austin. We’ll open with a live stream panel discussion with leaders from Adobe, Tool of North America, HUSH and Athletics followed by a happy hour that far exceeds its 60-minute eponymous promise. The session is opened to creative leaders, friends, colleagues, and collaborators from around the globe.

Big thanks to our partners at Adobe, Craft CMS and Framer for helping us make this happen.

March 10, 2025
4-5 PM : Livestream panel discussion
5-8 PM : Happy Hour and Snacks


Beyond the Prompt: How Agencies are Leveraging GenAI to Modernize Creative Workflows

The most innovative designers, creators and marketers are quickly moving beyond the hype and adopting new methods, workflows, and tools with GenAI as a major player in their creative ecosystems. In this panel discussion, we’ll chat with leaders from world-class digital, experience, and design studios about the state of Gen AI in their agencies, how they are navigating the transformation with their clients, recent AI-fueled projects, and the concrete and practical ways they are managing this change with their own teams.

 
 

Register Now!

This event has passed.

 

Panelists

MODERATOR
Hannah C. Elsakr
Founder, Firefly for Enterprise @ Adobe

Dustin Callif
President @ Tool of North America

Erik Karasyk
Founding Partner @ HUSH

Jameson Proctor
Partner & CEO @ Athletics

 

Venue

The Dogwood (Woody’s)
715 West 6th St.
Austin, Texas 78701

 
 

Thanks To Our Partners