JUMP TO: VENUES • SPEAKERS • AGENDA • PARTNERS

 
 

Since 2007, the SoDA community has gathered in person every year (except 2020) to learn from each other, re-imagine our businesses, and develop deeper connections. We laugh a lot and do absurd things like having pre-dawn foot races through the ancient streets of Athens, driving bulldozers and heavy machinery in Vegas, leaping from the shores of Barcelona into the Balearic Sea, wandering across the border from San Diego into Mexico, and sleeping (?) the night away on Miami Beach while a pool party drones on until sunrise. We bring openness, humility, curiosity, and graciousness to our conversations. And we challenge, provoke, inspire, and support one another in our own personal journeys.

This year we'll be gathering in Prague from September 16-19 and we can't wait to be together. Let the countdown begin!

REGISTER
 

Hotel

W Prague

Book your room

As the social soul of the city, W Prague breathes life into the former and famed Grand Hotel Evropa. This stunning Art Nouveau building was once a witness to defining historical moments and a boundary-pusher in the 1900s. For hotel questions and concerns, please contact Kendyll Picard directly.

Vaclavske namesti 826/25, Nové Město, 110 00 Praha 1, Czechia

Venue

Žofín Palace

Žofín Palace is a Neo-Renaissance building in Prague, in the Czech Republic. It is a cultural centre, a venue for concerts, balls, conferences and exhibitions. It is situated on Slovanský ostrov, an island in the Vltava river in New Town, Prague. In addition to a nice park, this island provides a unique view of the waterfront with the National Theatre and Prague Castle on the other side of the river.

Slovanský ostrov 226, 110 00 Praha 1, Czechia

Speakers & Workshop Leaders

As always, the Global Summit program will incorporate a series of keynote talks and hands-on workshops led by outside advisors and industry leaders with specialized expertise. These tracks of content are independent from the numerous peer-led discussions. More speakers and content to be announced in the coming weeks.

 
 

Keith Johnston
VP & Group Director @ Forrester Research

Sasha Rubel
Head of Public Policy for Generative AI @ Amazon Web Services EMEA)

Dan Murphy
SVP of Marketing @ Liquid Death

Meg Mateer
Founder @ Momentum Leadership Development

 

Brett Macfarlane
Leadership, Innovation & Organizational Psychology

Nicolas Roope
Founder @ The Sharpened

 

Agenda

A detailed agenda will be released about 4 weeks in advance of the event. In the meantime, we will continue to announce speakers, peer discussion topics, and member presentations.

 
 

Wednesday, September 16, 2026

12:00 - 4:00 PM
Invite-only: Founders Sessions at The Lounge (W Hotel)

4:30 - 5:30 PM
New Member Sessions at Occulto Cocktail Bar (W Hotel)

5:45 - 7 PM
Happy Hour at The Lounge (W Hotel)

7:15 - 10 PM
Opening Dinner at Grand Café (W Hotel)

Thursday, September 17, 2026

8 - 9 AM
Arrival, Check-in and Breakfast at Žofín Palace

9 AM - 5 PM
Day 1 Sessions at Žofín Palace

5 - 6:30 PM
Free Time and Casual Peer Group Meetups

6:30 - 9:30 PM
Dinner at Alma

Friday, September 18, 2026

8 - 9 AM
Arrival, Check-in and Breakfast at Žofín Palace

9 AM - 5 PM
Day 2 Sessions at Žofín Palace

5 - 6 PM
Free Time

6 - 7 PM
Happy Hour at ABOVE Rooftop (W Hotel)

7:30 - 10:30 PM
Dinner at Mlýnec

Saturday, September 19, 2026

There is no formal programming on this day. For members who remain in town, there are casual, self-organized meetups throughout the day. SoDA will also organize 2-3 social excursions for members to join.

 

Partners

Our partners are a vital part of the SoDA community and we’re grateful for each of them. They generously invest their time, expertise, and financial resources to make this event possible. Please welcome them warmly into the community and thank them for their support.

 
 

Founding Organizational Partner

 

Lead Event Partners

 

Organizational & Advisory Partners

 
 
Back to top