Join the SoDA community for our annual gathering at SxSW in Austin. The session is open to creative leaders, friends, colleagues, and collaborators from around the globe.
March 16, 2026
4:30-5:30 PM : Livestream panel discussion (TBD)
5-8 PM : Happy Hour and Snacks
The Dogwood (Woody’s)
715 West 6th St.
Austin, Texas 78701
Welcome to the SoDA Salon, a series of local, IRL sessions from the SoDA community. A few times a year, we’ll meet up to wrestle with a singular question or challenge alongside our peers. We’ll share advice, trade perspective, and get smarter together. Sessions will be facilitated by leaders in our community, and we’ll rotate hosts, topics, and locations. Come as you are, ready to roll up your sleeves and dig in.
Topic TBD. Breakfast is provided.
Dominic Tremblay
Co-Founder & CEO @ TUX
TUX
3201 La Cienega Avenue
Los Angeles, CA 90034
SoDA is looking forward to hosting our European member agencies for a day and a half of peer knowledge exchange, camaraderie, and fun. We hope you’ll join us in Amsterdam, May 6-8.
May 6 – Opening Dinner
May 7 – Full Day Sessions+ Dinner
May 8 – Half Day Sessions
We’ve just started to plan session content with a small, working group of SoDA members in Europe. We’ll also be reaching out to the wider community for input on what would be most valuable for you. Stay tuned for updates.
Club Ace
Danzigerkade 15c
Amsterdam, 1013 AP
Hotel TBD. We will provide an option with a negotiated rate for anyone traveling from outside Amsterdam.
Welcome to the SoDA Salon, a series of local, IRL sessions from the SoDA community. A few times a year, we’ll meet up to wrestle with a singular question or challenge alongside our peers. We’ll share advice, trade perspective, and get smarter together. Sessions will be facilitated by leaders in our community, and we’ll rotate hosts, topics, and locations. Come as you are, ready to roll up your sleeves and dig in.
Topics TBD.
Kath Blackham
Founder & CEO @ VERSA Agency
Cremorne Digital Hub
80 Balmain Street
Cremorne VIC 3121
Australia
Welcome to the SoDA Salon, a new series of local, IRL sessions from the SoDA community. Every quarter, we’ll meet up to wrestle with a singular question or challenge alongside our peers. We’ll share advice, trade perspective, and get smarter together. Sessions will be facilitated by leaders in our community, and we’ll rotate hosts, topics, and locations. Come as you are, ready to roll up your sleeves and dig in.
Topics TBD.
Jameson Proctor
Partner & CEO @ Athletics
Athletics
210 N 6th St
Brooklyn, NY 11211
Welcome to the SoDA Salon, a series of local, IRL sessions from the SoDA community. A few times a year, we’ll meet up to wrestle with a singular question or challenge alongside our peers. We’ll share advice, trade perspective, and get smarter together. Sessions will be facilitated by leaders in our community, and we’ll rotate hosts, topics, and locations. Come as you are, ready to roll up your sleeves and dig in.
Topics TBD. Breakfast provided.
Ritam Gandhi
Founder @ Studio Graphene
Studio Graphene
32 Blackfriars Road
London, SE1 8PB
United Kingdom
Welcome to the SoDA Salon, a series of local, IRL sessions from the SoDA community. A few times a year, we’ll meet up to wrestle with a singular question or challenge alongside our peers. We’ll share advice, trade perspective, and get smarter together. Sessions will be facilitated by leaders in our community, and we’ll rotate hosts, topics, and locations. Come as you are, ready to roll up your sleeves and dig in. Topics TBD.
Georgios Athanassiadis
Managing Partner, Your Majesty Co.
Your Majesty Co.
78B Koivistokade
Amsterdam, NH, 1013 BB
Netherlands