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SoDA Series Live
Candid, in-depth discussions with creative leaders from around the world.
Board of Directors
CAIN ULLAH, RED BADGER, BOARD CHAIR
MIKE DOBELL, MONKS, VICE CHAIR
MICHAEL LEBOWITZ, SPCSHP
AGUSTÍN LINENBERG, AEROLAB
HANNAH KREISWIRTH, AREA 17
MARJAN STRAATHOF, DEPT®
JOHNATHAN TANN, INDIVIDUAL MEMBER
JUSTIN LEWIS, INDIVIDUAL MEMBER
A New Era for Creativity
In partnership with Adobe, this edition of the SoDA Report On takes a wide-angle look at AI’s role in creative transformation. Creativity is entering a new era fueled by AI; redefined by emerging tools and reshaped by shifting expectations. As artificial intelligence rapidly transforms how we imagine, make, and scale content, the creative industry is facing fundamental questions: How does this moment change the role of the creator? What does “creative process” look like when machines are collaborators? And how can brands and agencies embrace AI not just as a tool, but as a catalyst for reinvention?