:: News & Events

Check out what we have in the works and what we’ve recently launched – news, events, research studies, membership announcements, general musings and more. 

Coming Soon

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Upcoming SoDA Webinar: A Sound Approach to Designing for Voice

September 26, 2019 @ 6PM Learn more about the future of experience design and the role of voice. During this webinar, we will explore the basic principles behind voice design and provide participants with a fundamental understanding of how best to create digital experiences for “beyond the screen.”

VERSA, SoDA member and Australia’s leading independent voice and digital agency, will show how they use the voice feature within Adobe XD to design and prototype engaging voice-enabled experiences.

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The SoDA Report On: The Future of the Agency Model

Fall 2019 The traditional agency model is built around a solid structure, and designed for long-term client partnerships. But does continuous disruption, and increased client demands, mean that agencies must change? Is the agency of the future more nimble, and offer a more diverse range of services? In this special edition of the SoDA Report On, authors deep-dive into internal processes, client demands and other external factors that are reshaping the way they run their businesses.

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The SoDA Report On: Trends in Metrics that Drive Business Excellence

Fall 2019 In this edition, SoDA and Unanet will explore what information and metrics helps digital agencies manage and grow their businesses. Managing and successfully executing projects is the basic building block that establishes the health of the organization, so attention must be paid to metrics such as labor utilization, profitability, actuals cost vs. budget, cost per FTE, etc.

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The SoDA Report On: Design Systems

Fall 2019 For a design system to be successful—to actually get adopted and used in an organization—designers face more questions about people problems than design problems: How does a design system get prioritized, supported, and actually built? How do you get other teams to adopt the design system? How do people share responsibility in maintaining and growing the system? These are but a few key questions tackled in this special edition of the SoDA Report On.

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KPI Study 

Fall 2019 SoDA’s annual analysis of financial and operating performance segmented by agency size and global region... revenue growth rates, EBITDA margins, gross margins, billable rates, sales/marketing investments, bonus programs and much more. This report is exclusive and available only to SoDA members. 


Recently Launched

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Virtual Creative Jam for Good

August 22, 2019 The SoDA community is teaming up with Adobe XD and the Made of Millions Foundation for a virtual creative jam session to contribute ideas, designs and potential solutions for a new digital experience focused on better managing anxiety, mental health and well-being. The jam will be hosted on August 22nd and winners announced the following day.


Global Member Meeting 2019

Nashville, July 23-26, 2019 It was a pleasure to host the 12th annual Global Member Meeting in Nashville, TN. SoDA members from around the world came together for three days of inspiration, fellowship and camaraderie. Click the button below to view event highlights and stay tuned for details regarding SoDA GMM 2020! This event is exclusive and available only to SoDA members.

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SoDA Session w/ Microsoft 

Los Angeles, June 27, 2019 As devices become more powerful and capable of creating higher quality visuals, AR and VR are becoming increasingly sophisticated. Join Microsoft and leaders from the SoDA community for a panel discussion on AR, VR and Mixed Reality. Panelists from MediaMonks, B-Reel, Firstborn and Microsoft will discuss some of their latest project work while also digging into the methods, mindsets and capabilities that enable them to succeed in a world where creative, design, technology and customer experience are immersive and inseparable.

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SoDA Webinar w/ SitecorE

June 12, 2019 Join SoDA and Sitecore's CMO, Paige O’Neill, for an exclusive examination of the findings of a recent survey of marketing executives on current personalization trends.


The SoDA Report On: Trends in Personalization

April 29, 2019 In this edition, SoDA and Sitecore explore the evolution of digital personalization and examine the strategies and tools required to produce the most effective consumer experience. Done right, personalization enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want.


2019 Salary & Compensation Benchmarking Study

SoDA’s annual benchmarking study on salary levels across more than 70 individual roles. We also dive into broader compensation benchmarks for bonus programs, profit-sharing, benefits, employee development, equity incentives and more. Released March 2019 | Exclusive to SoDA Members.

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SoDA Happy Hour at The Dogwood in Austin

March 11, 2019 With co-hosts MediaMonks and Media Temple, SoDA hosted its annual Happy Hour at Dogwood Austin's outside patio with fellow SoDA Members, and other digital marketing movers and shakers from around the globe.


SxSW Open House: Media Temple + SoDA = Awesome

March 11, 2019 Meet and mingle with some of the best digital agencies in the world, fuel up for another long SXSW day at DailyMail.com’s juice and smoothie bar, or just have a beer, grab some always-on-point Texas bites, and play a game of yard-sized beer pong.


SoDA Report and Digital Outlook 2018

Our annual trends publication featuring thought leadership, interviews and case studies from some of the world’s leading digital design, marketing, media and technology innovators.

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SoDA Report ON… Agency Operating PRactices (in partnership with Deltek)

SoDA explored business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2017 performance.