:: News & Events
Check out what we have in the works and what we’ve recently launched – news, events, research studies, membership announcements, general musings and more.
SoDA Webinar w/ SitecorE
June 12, 2019 Join SoDA and Sitecore's CMO, Paige O’Neill, for an exclusive examination of the findings of a recent survey of marketing executives on current personalization trends.
SoDA Session w/ Microsoft
Los Angeles, June 27, 2019 As devices become more powerful and capable of creating higher quality visuals, AR and VR are becoming increasingly sophisticated. Join Microsoft and leaders from the SoDA community for a panel discussion on AR, VR and Mixed Reality. Panelists from MediaMonks, B-Reel, Firstborn and Microsoft will discuss some of their latest project work while also digging into the methods, mindsets and capabilities that enable them to succeed in a world where creative, design, technology and customer experience are immersive and inseparable.
Global Member Meeting 2019
Nashville, July 23-26, 2019 SoDA’s annual Global Member Meeting is an event like none other in the industry. Based on a unique model of transparency, candor and peer knowledge exchange, our global summit is less of a conference and more of a leadership experience designed to accelerate professional connection, growth and inspiration. This event is exclusive and available only to SoDA members.
Fall 2019 SoDA’s annual analysis of financial and operating performance segmented by agency size and global region... revenue growth rates, EBITDA margins, gross margins, billable rates, sales/marketing investments, bonus programs and much more. This report is exclusive and available only to SoDA members.
The SoDA Report On: Trends in Personalization
April 29, 2019 In this edition, SoDA and Sitecore explore the evolution of digital personalization and examine the strategies and tools required to produce the most effective consumer experience. Done right, personalization enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want.
2019 Salary & Compensation Benchmarking Study
SoDA’s annual benchmarking study on salary levels across more than 70 individual roles. We also dive into broader compensation benchmarks for bonus programs, profit-sharing, benefits, employee development, equity incentives and more. Released March 2019 | Exclusive to SoDA Members.
SoDA Happy Hour at The Dogwood in Austin
March 11, 2019 With co-hosts MediaMonks and Media Temple, SoDA hosted its annual Happy Hour at Dogwood Austin's outside patio with fellow SoDA Members, and other digital marketing movers and shakers from around the globe.
SxSW Open House: Media Temple + SoDA = Awesome
March 11, 2019 Meet and mingle with some of the best digital agencies in the world, fuel up for another long SXSW day at DailyMail.com’s juice and smoothie bar, or just have a beer, grab some always-on-point Texas bites, and play a game of yard-sized beer pong.
SoDA Report and Digital Outlook 2018
Our annual trends publication featuring thought leadership, interviews and case studies from some of the world’s leading digital design, marketing, media and technology innovators.
SoDA Report ON… Agency Operating PRactices (in partnership with Deltek)
SoDA explored business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2017 performance.