:: News & Events

Check out what we have in the works and what we’ve recently launched – news, events, research studies, membership announcements, general musings and more. 


Recently Launched


The SoDA Report On: Trends in Personalization

April 29, 2019 In this edition, SoDA and Sitecore explore the evolution of digital personalization and examine the strategies and tools required to produce the most effective consumer experience. Done right, personalization enhances customers’ lives and increases engagement and loyalty by delivering messages that are tuned to and even anticipate what customers really want.


2019 Salary & Compensation Benchmarking Study

SoDA’s annual benchmarking study on salary levels across more than 70 individual roles. We also dive into broader compensation benchmarks for bonus programs, profit-sharing, benefits, employee development, equity incentives and more. Released March 2019 | Exclusive to SoDA Members.

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SoDA Happy Hour at The Dogwood in Austin

March 11, 2019 With co-hosts MediaMonks and Media Temple, SoDA hosted its annual Happy Hour at Dogwood Austin's outside patio with fellow SoDA Members, and other digital marketing movers and shakers from around the globe.


SxSW Open House: Media Temple + SoDA = Awesome

March 11, 2019 Meet and mingle with some of the best digital agencies in the world, fuel up for another long SXSW day at DailyMail.com’s juice and smoothie bar, or just have a beer, grab some always-on-point Texas bites, and play a game of yard-sized beer pong.


SoDA Report and Digital Outlook 2018

Our annual trends publication featuring thought leadership, interviews and case studies from some of the world’s leading digital design, marketing, media and technology innovators.

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SoDA Report ON… Agency Operating PRactices (in partnership with Deltek)

SoDA explored business performance measurement within agencies, production companies and design studios. We assessed the relative breadth, sophistication and transparency of measurement practices and compared several important benchmarks for 2017 performance.